Tour of Beijing to again reach global audience, Live stages each day on YouTube

Date: 11th October 2013

Photo Credit: Graham Watson

Building on the success of the broadcast of the 2012 Tour of Beijing, the third edition of Asia’s only UCI WorldTour cycling event looks set to reach even more cycling fans when it begins tomorrow.

In a bonus for cycling fans, the 2013 Tour of Beijing will be broadcast live on YouTube.

And with reigning and two-time Tour of Beijing champion Tony Martin (Omega Pharma Quick-Step), recently crowned world champion Rui Costa (Movistar), 2010 world champion Thor Hushovd (BMC Racing Team), 2013 Tour de France stage winner Christophe Riblon (AG2R La Mondiale), in addition to Chinese duo Ji Cheng and Yan Dong Xing (Team Argos-Shimano) among the start list, there will be plenty of reasons to watch the final WorldTour event of 2013.

Daily live coverage on YouTube, will be available in all countries expect the US and New Zealand, and will be available via the Tour of Beijing YouTube channel each day at www.youtube.com/TourofBeijing

Along with the live coverage, the Tour of Beijing YouTube channel has a series of Beijing cycling stories that takes a look at the growing cycling culture in China and will broadcast daily  rider interviews, news and the full 52-minute highlights program following each stage.

Independent research in 2012 by IFM Sports revealed last year’s edition of the Tour of Beijing was the fourth most watched cycling event on the UCI WorldTour, with a cumulated audience of 146.41million people, sitting behind only the three grand tours – Tour de France (2,378.47million), Giro d’Italia (407.54million) and Vuelta a España (355.80million).

The figures in 2012 were boosted by the addition of a broadcast from China Central Television’s (CCTV) dedicated sports channel CCTV5 which significantly contributing to the event’s ratings growth.

CCTV will again broadcast daily highlights, with Beijing TV also broadcasting live action on each of the five days of the 2013 Tour.

Global Cycling Promotion director Alain Rumpf said the third edition is set for some spectacular scenery on the outskirts of Beijing, which should add to the spectacle for viewers around the world.

“The route is more mountainous this year than previous years, and after a relatively flat opening stage we spend three days in the mountains outside Beijing before returning to Tian an men Square for the journey to the Bird’s Nest Olympic Stadium for the final day,” Rumpf said.

“The Queen Stage with a mountain top finish should produce great racing and therefore great television pictures.”

“The addition of the live YouTube broadcast is also great news for cycling fans and allows anyone with access to a computer, mobile or tablet the opportunity to watch the final 90 minutes of action each day.”

An overview of the television distribution confirmed to date for the 2013 Tour of Beijing is provided below.

Broadcaster

Country

Programming

Europe:
Eurosport Pan-Europe Live
Sport + FRA Final highlight show
North America/ Canada:
Universal Sports USA Live / Daily highlights
Sportsnet (Rogers) CAN Live / Daily highlights
Asia:
Beijing TV CHN Live
CCTV CHN Daily highlights
Eurosport Asia Pacific Pan Asia Live
Oceania:
SBS AUS Live / Daily highlights
Sky NZ NZ Live /Daily highlights
Internet:
Tour of Beijing YouTube Worldwide Daily highlights
News Sport Programs
SNTV Worldwide News
EVS – Eurovision Worldwide News
Perform Worldwide News

The 2013 Tour of Beijing will be held from the 11th to the 15th of October as the last event on the UCI WorldTour calendar. The five day, 836 kilometre route is opportunistic and takes in breathtaking views of the Great Wall, Beijing’s mountain terrain and embraces key tourism attractions such as Tian an men Square and the Bird’s Nest.